Monday, January 11, 2010

Serving Only High Paying Ads




In the real sense, choosing high paying ads from Google AdSense will in effect determine the content you put on your website. In other words, if you want to concentrate on high paying ads, and considering that you need relevant content to earn good AdSense income, then by default you will have to make a website or blog on topics that pay prime dollar for clicks on them. In a nutshell, not all ads pay the same with Google. Since competition for some products is excruciatingly high, the advertisers are willing to pay top dollar for their ads to appear first on Google content based advertising network.

Google adwords (this is where advertisers bid and create their ads on Google) offer the advertisers an option to allow Google to distribute their ads to other websites within their network besides Google that have relevant content to the ads. This is how you end up with AdSense being served by Google on your website in the first place. Now here is the spoiler, not all ads that you choose will pay as high. Ads for new technology, gadgets and gizmos pay much more higher since the manufacturers are willing to pay as much to enter the market and make their product known. Google ads for such products pay you equally higher dollars per click as opposed to ads for say nail vanish.

I have seen some adwords bids that start from $5 per click. Other companies and individuals bid as high as $50 per click to maintain the pole position in Google results pages. The revenue principle applying to AdSense when Google serves the ads onto your website is practically the same. On the converse, the highest bid by advertisers is a paltry $0.05 for some products. Which ads would you rather get served with by Google?-go figure.

For you to be able to run high paying AdSense ads, you will need to make a thorough research on minimum bids made by advertisers in adwords. This is not rocket science really. One way of telling a certain area has higher bids is to Google a product you suspect might have high competition among advertisers. Just counting the number of adwords ads appearing for that particular keyword will tell you much.

A Google SERP (Search Engine Results Page) with a lot of ads appearing on it might indicate that the advertisers on that keyword are bidding serious figures per click on their website.

The higher a particular ad appears on a highly competitive keyword usually indicates higher bids and you may want to consider creating websites in such an area and get it served with AdSense. But also bear in mind that high ad counts also means that it's a highly competitive field and getting traffic for your website might be like pulling teeth...and with a pair of tweezers that is.

It pays to do an intensive research into areas to create websites for AdSense revenue. Since AdSense is served automatically by Google to your website, your only maneuver is to look for very specialized, less competitive, high paying niche areas and keywords to create your website content on. As a rule of thumb, new products are naturally good niche areas to start with; assuming that you catch on the fad soon enough before every man and his dog start selling the same product. Please note that we are placing emphasis on guys that want to use AdSense as their main source of online revenue here.

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